Yesterday evening, the NBA community was rocked by the newest off-season business move made by Russell Westbrook. In an official report from ESPN’s Nick DePaula, Westbrook has gone on to sign a 10-year, (that’s right, you heard correctly, TEN YEAR), contract extension with the Jordan Brand. We still aren’t sure on the exact payout that Westbrook will receive, but as of now, the basketball community believes it is to be the most high-fashioned and lucrative contract in the history of the Jordan shoe brand.
Nick DePaula’s official statement:
“Russell Westbrook, the NBA’s reigning Most Valuable Player, will look to continue to establish himself as one of the league’s top global superstars, inking a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources”
It’s quite obvious Russ has had a busy summer, with the recent release of his fashion and culture book, “Style Drivers,” his appearance on The Tonight Show With Jimmy Fallon, and now a brilliant 10-year shoe deal with Jordan. It should also be noted that Westbrook wouldn’t let an opportunity pass up like this without a few extra promised incentives which totally inflates the value of the deal.
In contract, it is guaranteed that the Jordan Brand will make annual donations to Westbrook’s “Why Not?” foundation in both of its headquarter locations of OKC and South California. In addition to yearly donations, Jordan promises on-court and off-court signature sneakers, as well as an “Ambassador Clause” which holds future appearance opportunities once Russ retires down the road.
That being said, what do you guys think—will Westbrook’s multi-year deal have any impact on his decision to extend or re-sign with the Thunder within the coming weeks, or is this just another smart business move by the reigning MVP and off-court fashion icon?