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As you guys probably noticed over the weekend, Russell Westbrook was busy. Aside from the normal All-Star weekend festivities, Westbrook's stay was a whirlwind of activities as he descended on NYC ready to get some work done.
What's that, you say? ASW is supposed to be a break? That's just silly. No, Westbrook came to work, and his ever present tenacity in everything he does came to bear in all of his activities.
As you all know, Westbrook has a mind for fashion, and when he wasn't occupied with NBA activities, he was being shuttled from place to place in his personal motorcade to make appearances, answer questions, and soak in the high fashion experience. Jared Zwerling of Bleacher Report was along for the ride, and this is what he had to say:
It's Thursday around 6:30 p.m., in a second-floor ballroom at the W Hotel in Union Square, when Westbrook joins staffers from The Wall Street Journal and around 100 of its subscribers for a private discussion about his fashion interests. Westbrook—dressed in a white Skingraft jacket, a long gray coat from his fashion-line collaboration with Barneys, ripped, white Zara jeans and Del Toro shoes—is friendly, funny and at ease on stage in front of this non-basketball audience.
"The Russell Westbrook brand off the court is a big business. There is value, equity and back-end royalties for him," says Marc Beckman, the founder and CEO of DMA United and one of Westbrook's key business strategists. "He's bringing design elements and a vision in a way that is unlike other talent that we come across."
When all of the fashion work was finalized, then it was time for Westbrook to have some fun on the court for the All-Star game with fellow cohort and league MVP Kevin Durant. What maybe nobody but Durant knew before the game however was that Westbrook fully intended to put in a night's work on Sunday as well.
When Westbrook threw down that one-handed alley-oop slam and actually hit his head on the side of the backboard, his facial expression was no different than if it was Game 1 of the NBA Finals.
When all was said and done, Westbrook took home All-Star MVP honors, recording 41 points on the night and proving he was the best show in town. All in a night's work.
And now, with the end of the season looming and a playoff spot on the line, it's back to work again.