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Kevin Durant to Join Jay-Z's Roc Nation Sports

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Kevin Durant has jumped to Jay-Z's new sports agency, Roc Nation Sports. How will this impact Durant's future?


Via NewsOK:

"Multiple sources are reporting Thunder superstar Kevin Durant is dropping his current agent and signing with Jay-Z's Roc Nation Sports.

Shawn "Jay-Z" Carter's new management agency has made a name for itself in just its few short months of existence.The hip-hop star and business mogul has already signed New York Yankees second baseman Robinson Cano, New York Jets quarterback Geno Smith and Tulsa Shock point guard Skylar Diggins."

Sports Agents are a strange enigma. Not a lot of what they do is made public, and only a select few of them are recognizable by the average joe. So it comes as somewhat of a surprise that Kevin Durant will be represented by the very well known Jay-Z, who has only recently thrown his hat into the sports agent ring.

(JAS - Jay-Z had a minority stake in the Brooklyn Nets but is in the process of divesting his ownership in order to be allowed to represent players as an agent)

Previously, Kevin Durant was represented by long-time NBA Agent Rob Pelinka. Pelinka is famous for high-profile clients like Kobe Bryant, and it's apparent that he was able to help Durant get several national sponsorship deals. But Pelinka is also the agent of Thunder defectee James Harden, so it's possible that had something to do with Durant's departure.

In his early career, Kevin Durant was represented by Aaron Goodwin. Goodwin is mostly famous for representing a slew of NBA All-Stars, all of whom have dropped him for other agents. The reasons for the exodus are unclear, but industry insiders seem to think it's just a run of bad luck.

Locally, the pairing of Goodwin and Durant was mostly famous for producing the motion picture known as Thunderstruck. The movie, billed as a major motion picture, turned out to be little more than a goofy blip on the radar that made less than a million at the box office. The movie, incidentally involving a fictional agent, barely had a daytime TV-level production quality. There were also lots of cameos from local celebrities, despite the film being shot mostly in Baton Rouge. The film's premiere was an awkward affair, especially considering that Durant had dropped Goodwin as an agent a few months earlier.

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