2012's Richest NBA Players List: Kobe, LeBron Lead the Pack Once Again
by J.A. Sherman on Jan 26, 2012 9:30 AM CST
in Fun With Economics
Email
PrintForbes Magazine has released its yearly tally of who in the NBA is earning the most. By calculating a player's total earnings via both their salary combined with their off-court endorsements, Forbes put together a list of the top 10 highest-earning players currently playing.
The Top-Earning NBA Players | Forbes
It is not surprising to see Kobe at the top of the list, as he currently owns the richest contract in the NBA. He is also second only to LeBron in using his notoriety to earn endorsement deals off the court. You can see with these two players that when it comes to the biggest endorsements, there is only room for one or two at the top. Kobe also demonstrated his ability to tap into the foreign markets as well, which further helps his name recognition as well as his bank account.
Over the summer, we examined Fortune Magazine's own player ranking, which you can find here. It looks like they may be using slightly different means to calculate the endorsement number, but by and large the order of the ranking looks similar. Also, some of the yearly salaries differ from other sources that we frequently use here (such as HoopsHype), but for consistency's sake we're only reporting Forbes' published numbers.
OKC's own Kevin Durant cracks the top 10 now that his new contract extension has kicked in this year.
| Name | Salary ($M) | Endorsements ($M) | Total ($M) |
| Kobe Bryant | $25.2 | $28.0 | $53.2 |
| LeBron James | $16.0 | $33.0 | $49.0 |
| Dwight Howard | $17.9 | $11.0 | $28.9 |
| Dwyane Wade | $15.7 | $12.0 | $27.7 |
| Carmelo Anthony | $18.5 | $8.0 | $26.5 |
| Amare Stoudemire | $18.2 | $8.0 | $26.2 |
| Kevin Garnett | $21.2 | $5.0 | $26.2 |
| Kevin Durant | $15.5 | $9.0 | $24.5 |
| Tim Duncan | $21.3 | $2.0 | $23.3 |
| Chris Paul | $16.4 | $6.0 | $22.4 |
*all data provided by Forbes.com
1 comment
|
Add comment
|
0 recs |
Do you like this story?
Comments
LOL at Tim Duncan's pithy endorsements.
Still, KG is placed kinda low….guess all of his sponsors have abandoned him in his old age.
Tony.psd = Da Man
Manager of Welcome to Loud City
#1 Warriors, Thunder, and Adonal Foyle Fan
Something to say? Choose one of these options to log in.
Secondary Sidebar
User Tools
FanPosts
Community blog posts and discussion.
Recent FanPosts
Follow WTLC on Twitter
Next Game
Northwest Standings
| W | L | PCT | GB | STRK | |
|---|---|---|---|---|---|
Oklahoma City
|
47 | 19 | .712 | 0 | Won 4 |
|
Denver
|
38 | 28 | .575 | 9 | Lost 1 |
|
Utah
|
36 | 30 | .545 | 11 | Lost 4 |
|
Portland
|
28 | 38 | .424 | 19 | Lost 7 |
|
Minnesota
|
26 | 40 | .393 | 21 | Lost 2 |
(updated 5.24.2012 at 3:28 AM CDT)
Thunder Schedule
Next 5 Games
|
@
San Antonio
|
Sun 05/27 | 7:30 PM CDT |
|
Los Angeles Lakers
|
Sun 05/27 | TBA |
|
@
San Antonio
|
Tue 05/29 | 8:00 PM CDT |
|
San Antonio
|
Thu 05/31 | 8:00 PM CDT |
|
San Antonio
|
Sat 06/02 | 7:30 PM CDT |
Last 5 Games
|
@
Los Angeles Lakers
|
Wed 05/23 | TBA |
|
Los Angeles Lakers
|
Mon 05/21 | W 106 - 90 |
|
@
Los Angeles Lakers
|
Sat 05/19 | W 103 - 100 |
|
@
Los Angeles Lakers
|
Fri 05/18 | L 96 - 99 |
|
Los Angeles Lakers
|
Wed 05/16 | W 77 - 75 |
Loud City - Bring The Thunder (Rafter Banner)
In Association With
Ball Don't Lie - NBA - Yahoo! Sport
- Allen Iverson presented the game ball for Sixers’ Game 6, talked about his future (VIDEO)
- Can the Lakers improve with Kobe Bryant making $30 million?
- Orlando Magic coaching rumors include Jerry Sloan and Scott Skiles
- Jrue Holiday needs to shoot more for Sixers to win, according to Doug Collins
- Create-a-Caption: Jeff Pendergraph scares his Pacers teammates
